Top 10 eCommerce Websites in Brazil 2022 (2023)

The idea of ​​globalization is widely adopted by most countries. Today, the world is moving towards fast-paced technologies and converting everything to the digital medium.

This constant adjustment of the globalization strategy has increased the economic growth of several countries faster than before.

International markets are currently facing fierce competition among themselves to establish their presence in the global online market.

One such country is Brazil, which is currently expanding its online shopping market. In recent years, Brazil has become a great market for online commerce through e-commerce sites. It has a million regular visitors to its top-rated websites, but it is still far from competing with several other countries that occupy the top positions in online markets.

But Brazil, being the fifth largest economy in the world and the largest in Latin America, has a wonderful market that trades through e-commerce websites that has its own unique and interesting ways of reaching the large population of consumers and attract them in the best way. way of dressing possible.

In this article, we will take a look at the various top-rated e-commerce websites in Brazil for 2020 that have their own incredible track record of developing Brazil's economy.

table of Contents

The 10 best Brazilian e-commerce platforms

Top 10 eCommerce Websites in Brazil 2022 (1)

free market

Mercado Livre is based on e-commerce stores and online auctions. The Argentine company controls the operation of online markets. It allows trading through this online market platform.

Mercado Livre offers different product categories consisting of Technology, Vehicles, Home Appliances and much more.


It allows its users to buy what they need and sell what is useless. This would affect both individuals and companies that can buy and sell different products.

It offers its users a wide range of products. The estimated total number of visitors in a month is approximately 261 million.

It arrived in Brazil in 1999. It became the most popular e-commerce site in the country. It is famous and the most popular in other markets as well as throughout Latin America. The latest report tells us that Mercado Libre generated approximately $1.45 billion in sales in the country in 2019.


Americanas is an e-commerce site in Brazil. It was actively colonized by the retail chain of physical stores Lojas Americanas, founded in 1929. The company consists of 1,490 stores in the 26 states of the country. This is under the control of three Brazilian billionaires, namely Jorge Paulo Lemann, Marcel Hermann Telles and Carlos Alberto Sicupira. There are three categories in which they control the operations in the store, ie convenience stores, supermarkets, hypermarkets.

Americanas offers a wide range of products online including auto items, toys, TVs, tablets, computers, fashion, games, furniture, phones and phone plans, audio and home theater equipment, and much more. It has a huge collection of different materials and things. The estimated total number of visitors during a month is approximately 135 million.

According to the data, Americanas is the number one e-commerce store in Brazil lately. It is owned by the B2W Digital Group. This digital group also owns ten other major brands, including Submarino and Shoptime.


OLX is located in the world's most famous and preferred global online marketplace. It was founded in 2006 and is owned by the Naspers technology group and the South African media. OLX is headquartered in Amsterdam and currently operates in 45 countries.

It is a company founded by the founders Fabrice Grinda and Alec Oxenford. The CEO of the organization is Martin Scheepbouwer and currently 4000 people work at OLX.

It is a Dutch market displaying the estimated total number of visitors to this website.www.olxgroup.comIt's about 100 million for a month.

It is considered as a major online marketplace platform for buying and selling various goods and services. These include fashion items, furniture, household materials, automobiles, bike electronics, agriculture, real estate, health and beauty, and more.

This page is among the most active pages preferred by users and mainly focuses on categories such as Electronics, Technology and Computing.

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OLX Brasil is currently the 16th most visited website by users in Brazil, which ranks quite well in terms of e-commerce websites.

amazon brazil

Amazon is a large multinational company that currently operates worldwide and was founded in the United States in 1994. There are currently 7,50,000 employees working at Amazon worldwide. Since the day this online marketplace website was launched, it has not taken long for it to reach other countries in the world.

As it has expanded its reach to other countries, including Brazil, it has been fiercely contested by various other e-commerce sites from the respective countries. It has become one of the most trusted sites among viewers as it has always received good reviews from users, which is one of the main reasons behind its expansion.

Amazon Brazil is a physical retail chain that offers a variety of products that are available online. Some of these are clothing, furniture, food, toys, jewelry, media, apparel, electronics, and more.

Due to its collection of a wide range of products, it has attracted a large number of consumers to purchase products from this website, and based on available data, the estimated total number of visitors to this website for a month is about 55. millions.

Due to its constant growth and expansion in the online market in recent years, Amazon Brazil has become a leading competitor to other e-commerce brands.

Luisa shop

One of the largest retail companies in Brazil is Magazine Luiza, also known as Magalu. Brazilian billionaire Luiza Trajano and her family own the company. The company consists of more than thousands of stores and nine distribution centers. It is also among the largest e-commerce companies in Brazil. It gives B2W Digital Group and Via Varejo some stiff competition.

More than 800 stationers are spread throughout the country. It provides users with retail items consisting of consumer electronics, media devices, furniture, televisions, computers, home appliances, and many more.

It was actively settled in the 1950s. It has long been a household name in retail in the country. The online platform is helping the company a lot in growing its business as it has expanded to many people across the country which helps in increasing the number of customers. The estimated total number of visitors per month is about 50 million.

Bahia Houses

Casas Bahia is a retail chain in Brazil, mainly focused on furniture and home appliances. It was actively released in 1952. Samuel Klein is the founder of this company. He launched his online store in February 2009 and has seen a growing number of online sales in the country. The company had more than 500 stores in eleven Brazilian states in 2010 and recently has 842 stores.

This site consists of more than seven hundred physical stores throughout the country. It ranks as the sixth largest e-commerce website in Brazil.

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Casas Bahia offers a wide range of products online. It consists of various categories including Audio, Automotive, Fashion, Accessories, Clothing, Shoes, Jewelry, Beauty, Bedding, Tools, Toys, Appliances, Perfume, Housewares, Sports Equipment, Electronics, Air Conditioning & Ventilation , cooking and much more. The estimated total number of visitors per month is approximately 36 million.

net shoes

As the name suggests, this is one of the most amazing and popular Brazilian retail stores that specializes in the sports sector. It is an eCommerce-only store, which means it has no offline presence. From the transaction to the purchase of the product and the payment, everything is done online on this website.

It offers its consumers a wide range of products in which any material, product or article is related to sports. This includes various sports accessories, clothing, shoes, sports equipment, nutritional supplements, and more.

It was first launched in 2000, and from then on, it began to expand its reach to target consumers in its own country and expanded its online marketplace to several other countries.

Over the years, it has become one of the most trusted sports product websites, as it has also expanded its presence in Mexico, Latin America and Argentina, ranking among the top sports brands preferred by users.


Like Americanas, Submarino is also part of the B2W Digital group. It was founded in 1999 and has become a pioneer of electronic commerce in Brazil.

It offers a wide range of products distributed in different categories including mobile phones, home appliances, games, audio equipment, home theater equipment, sports, fashion, dietary supplements, books, health and beauty items, decoration materials, computers, furniture, travel deals. or offers and many other useful things.

In addition to the product ranges mentioned above, the focus is on consumer electronics and books. It has gained trust from the public in recent years and has now become one of the most reputable websites visited by users to buy electronics and books.

Since the day it expanded its reach, the number of visitors to this site has also increased in recent years.

Submarino currently has an estimated total of approximately 33 million monthly visitors.

shopping time

In Brazil there is a home shopping channel called Shoptime. It is considered the most watched channel in the country. It is owned by B2W Digital Group and was actively launched on November 6, 1995.

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There is a key person in the channel called Ciro Bottini. We can say that this Brazilian retailer has assumed the role of the most watched home shopping channel, Shoptime. It offers its customers a wide range of international and local brands. It offers several categories including electronics, party supplies, books, appliances, musical instruments, craft supplies, and more. It provides its customers with all the high-quality products and offers a wide variety of products at affordable prices.

Shoptime has done everything possible to offer its users the best service experience possible.

In the country, it has become an e-commerce mega-brand. He is very famous for his long time on television. The estimated total number of visitors in a month is approximately 19 million.


Dafiti is another e-commerce website in Brazil that is mainly based on fashion and lifestyle. Sales rapidly increased by 150 percent between 2011 and 2013. It was actively launched in 2010.

Dafiti specializes in its online clothing, fashion and footwear marketplaces. It offers a wide range of products for women's, men's and children's fashion.

Soon Dafiti expanded the range of its products. It now includes handbags, perfumes, decoration, home and sporting goods, beauty products, clothing, accessories and much more.

Not only in Brazil but it has also expanded its reach in Argentina, Chile, Mexico and Colombia. The estimated total number of visitors in a month is approximately 17 million.

Over the last three years, Dafiti has expanded and raised funds throughout Latin America.

Future of Electronic Commerce in Brazil

The future of e-commerce in Brazil is really bright: there are many consumers who are financially enough to buy the products offered by the market, and recently the country's transportation system has developed in many ways. In addition, the presence of a large number of industries that Brazil can act not only as a center of consumption, but also as a supplier. Therefore, it is safe to say that there is ample room for the growth, peak and further expansion of e-commerce in the country.


Brazil has had a remarkable history of ever-expanding e-commerce websites, not just in its own country but in several other countries. These major Brazilian e-commerce sites have been critical to the country's economic growth.

With Brazil still lagging behind most of the top-ranked countries in e-commerce retailing, it takes a bit of an effort to be included in the list of top e-commerce retailers.

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Even after Brazil's immediate economic boom seen through these top ten e-commerce websites, the day is not far off when Brazil will also achieve its position in the top list.


Who is the leading e-commerce in Brazil? ›

The biggest player in the Brazilian eCommerce market is The store had a revenue of US$3,193.3 million in 2021. is followed by and as the second- and third-largest stores with US$2,183.7 million and US$1,960.4 million, respectively.

What company is like Amazon in Brazil? ›

MercadoLibre is the e-commerce Market Leader in the region and has been dubbed "The Amazon of Latin America". The company is the market leader in three main markets Brazil, where they have 27% market share, Argentina (68%) and Mexico (13.6%).

What is the biggest retailer in Brazil? ›

Grupo Carrefour Brasil was the leading retail company in Brazil in 2021, based on net revenue. That year, the supermarket chain generated nearly 78 billion Brazilian reals worth of revenue.
CharacteristicNet revenue in billion Brazilian reals
11 more rows
Dec 20, 2022

Is online shopping popular in Brazil? ›

Brazil is one of the most advanced e-commerce markets in Latin America, with consumers spending 17% of their personal private consumption on buying online, according to Americas Market Intelligence (AMI), while the average for LatAm is barely 8%.

What is the biggest Brazilian company? ›

At the top of the ranking is Vale, a metals and mining giant that is the world's largest producer of iron ore and nickel. Also the operator of infrastructure including hydroelectricity plants, railroads, and ports, It consistently ranks as the most valuable company in Latin America.

How many people shop online in Brazil? ›

Almost 46 million people shopped online at least once in Brazil during 2021, almost seven percent more than the 43 million unique online shoppers registered a year earlier.
Number of unique online shoppers in Brazil from 2018 to 2021 (in millions)
CharacteristicDigital buyers in millions
3 more rows
Mar 31, 2022

What is the size of Brazil eCommerce market? ›

Revenue in the eCommerce market is projected to reach US$47.64bn in 2023. Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 14.63%, resulting in a projected market volume of US$82.26bn by 2027.

What are the most popular marketplaces in Brazil? ›

Mercado Livre.

With a presence in 13 different countries, Mercado Livre - also spelt Mercado Libre in certain countries - is one of the most popular sites in Brazil, making it one worth considering. In fact, in terms of visitor numbers, the marketplace had the highest of all Brazilian retail sites in 2018.

What is very popular in Brazil? ›

What Is Brazil Famous For? Brazil is famous for its stunning beaches, rainforests, and diverse cities. It is known as the country of football with world-renowned footballers such as Pelé and Neymar born there.

Does Amazon have a Brazilian site? ›

Amazon Brazil offers one-day free delivery service.

Why is Brazil cutting down the Amazon? ›

The clearing of land for cattle ranching accounts for 80 percent of deforestation in the Amazon. In one Brazilian state 400 square miles of forest has been cleared for soy farming in the last 10 years. In 2021 deforestation of the Amazon in Brazil rose to its highest level in 15 years.

What is Amazon Brazil known for? ›

Not only does the Amazon encompass the single largest remaining tropical rainforest in the world, it also houses at least 10% of the world's known biodiversity, including endemic and endangered flora and fauna, and its river accounts for 15-16% of the world's total river discharge into the oceans.

What business is popular in Brazil? ›

1. Oil and gas. Brazil is a major player in the oil & gas sector and has the second largest proven oil reserves in the Americas.

What does Brazil sell the most? ›

Brazil: leading exports in 2021, by product. In 2021, Brazil's number one most exported product was iron ore. This steel raw material contributed roughly 44.7 billion U.S. dollars to the Brazilian total export value. At around 38.6 billion dollars, soybean was the second-most exported product in Brazil.

What is the Walmart of Brazil? ›

Walmart Brazil began its operations in 1995, with its headquarters located in Barueri, São Paulo. Walmart Brazil operates across 18 states and the Federal District, serving 1 million customers each day with hypermarkets, supermarkets, cash & carry and membership store formats.

What social media do Brazilians use most? ›

Instagram. 55.6% of the Brazilian population uses Instagram, which translates to 119.5 million users.

What social media app is popular in Brazil? ›

Most popular social media platforms in Brazil as of 3rd quarter 2021, by usage reach
CharacteristicShare of respondents
Facebook Messenger67.8%
9 more rows
May 24, 2022

What social media platforms are used in Brazil? ›

Social MediaPercentage Market Share
Social Media Stats in Brazil - January 2023
3 more rows

Is there a growing trend on eCommerce in Brazil? ›

The Brazilian e-commerce market is expected to register a CAGR of 10.23% during the forecasted period 2022-2027. Brazil is Latin America's largest economy and the fifth largest country by land and population.

What are the eCommerce challenges in Brazil? ›

Despite continued growth, the eCommerce market in Brazil can be difficult for U.S. companies to navigate without a local presence due to challenges involving customs, taxes, shipping, customer assistance, reverse process and payments for cross-border sales.

What is Brazil famous for products? ›

Brazil has made a remarkable transformation from being an exporter of tropical agricultural products (such as coffee, sugar, and cacao in the 1960s and 1970s) to becoming a major global supplier of: soybeans, soybean products, corn, cotton, sugar, coffee, orange juice, meat, and ethanol since the early 21st century.

Who makes the most money in Brazil? ›

Calling Jorge Paulo Lemann a renaissance man is more than an understatement. The Brazilian billionaire—who's the 29th richest person in the world and the wealthiest in his own country, according to Bloomberg—is known primarily for his shrewd investment skills.

What is the richest company in Brazil? ›


What are 5 major industries in Brazil? ›

Brazil has advanced industries in the fields of petroleum processing, automotive, cement, iron and steel production, chemical production, and aerospace.

Is Amazon big in Brazil? ›

Currently, there is a variety of 50 million products available to customers, in 30 categories. “As in other markets, Amazon is in Brazil with a long-term vision.

What percentage of Brazil is Amazon? ›

Comprising about 40 percent of Brazil's total area, it is bounded by the Guiana Highlands to the north, the Andes Mountains to the west, the Brazilian central plateau to the south, and the Atlantic Ocean to the east. A brief treatment of the Amazon Rainforest follows.

How long does the average person spends online in Brazil? ›

This is followed by Brazil, where internet users are online for 582 minutes daily, and the Philippines, at 579 minutes. Latin American countries Colombia and Argentina wrap up the top five with 553 minutes and 545 minutes per day, respectively. On the other end of the spectrum is Japan.

What are the three largest industries in Brazil? ›

The economy of Brazil. Brazil is one of the world giants of mining, agriculture, and manufacturing, and it has a strong and rapidly growing service sector.

Why Brazil is a good market? ›

Brazil has the 5th largest global population and a fast-growing middle class (as is present across the entire Latin American region), meaning that there is a huge consumer market.

What are the 3 biggest marketplaces of Amazon? ›

With 356 billion U.S. dollars in net sales, the United States were Amazon's biggest market in 2022. Germany was ranked second with 33.6 billion U.S. dollars, ahead of the UK with 30 billion U.S. dollars.

What are the top 5 imports in Brazil? ›

In January 2023 the top imports of Brazil were Refined Petroleum ($1.33B), Crude Petroleum ($1.01B), Vaccines, blood, antisera, toxins and cultures ($656M), Motor vehicles; parts and accessories (8701... ($582M), and Gas Turbines ($532M).

Where do the rich live in Brazil? ›

It's Brazil's financial hub, flaunting the highest GDP in the nation and positioning among the best ten most costly metropolises to live in, in front of Milan, Paris, and New York City. São Paulo is a city of standouts, where the native mega-wealthy class has the limelight versus a milieu of absolute poverty.

What is Brazil unique for? ›

Famous for its rainforests, beaches, and lively city life in Rio De Janeiro and Brasilia, Brazilian society includes people of indigenous, Portuguese, European, and African ancestries.

What is so cool about Brazil? ›

It is well known for its beautiful landscapes, vibrant culture, and diverse people. From the Amazon rainforest to the white sandy beaches of the Caribbean coast, Brazil has something to offer every traveler. With a population of over 210 million, Brazil is a melting pot of cultures, languages, and religions.

How do I access a Brazilian website? ›

The best way to obtain a Brazilian IP address is using a VPN. Most major VPNs have servers in Brazil, but ExpressVPN is the best choice. If you're looking for something less expensive, NordVPN is an excellent VPN with a smaller price tag.

Is there an Ebay in Brazil? ›

Based in Rio de Janeiro, we've been buying and selling on Ebay since 1999.

Who are Shopee competitors in Brazil? ›

The E-commerce Sectors Report, by Conversion, points out that the 10 largest e-commerce sites in Brazil (Mercado Livre, Shopee, Amazon, Americanas, Magalu, AliExpress, iFood, Casas Bahia, Netshoes and Shein) have 51,6 % of all e-commerce audience in the country in 2022.

What is the greatest threat to the Amazon region of Brazil? ›

Cattle Ranching – Destroying forests for beef production has caused about 65% of all deforestation in the Amazon, using slash-and-burn-techniques to clear the land. Agriculture-In many cases, the soils in the Amazon are unsuitable for growing crops.

What is Brazil's Legal Amazon? ›

The Legal Amazon, known as "Amazônia Legal" in Portuguese, is an area of more than five million square kilometers comprising the Brazilian states of Acre, Amapá, Amazonas, Maranhão, Mato Grosso, Pará, Rondônia, Roraima, and Tocantins.

Which country is Amazon jungle? ›

The Amazon is a vast biome that spans eight rapidly developing countries—Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, and Suriname—and French Guiana, an overseas territory of France.

Where is the Amazon jungle? ›

The Amazon covers a huge area (6.7 million sq km) of South America. Nearly 60% of the rainforest is in Brazil, while the rest is shared among eight other countries—Bolivia, Colombia, Ecuador, Guyana, Peru, Suriname, Venezuela and French Guiana, an overseas territory of France.

How big is Amazon jungle? ›

The Amazon rainforest stretches across 5.5 million square kilometers/2.1 million square miles – an area far more extensive than the EU and more than half of the US.

Is Shopify for Brazil? ›

Payment gateways in Brazil 🇧🇷

Shopify has partnered with leading international payment providers to support your sales efforts. Your customers can pay in their local currency using their preferred payment method.

Is online Shopping popular in Brazil? ›

Brazil is one of the most advanced e-commerce markets in Latin America, with consumers spending 17% of their personal private consumption on buying online, according to Americas Market Intelligence (AMI), while the average for LatAm is barely 8%.

Is Amazon eCommerce in Brazil? ›

In the Electronics & Media market in Brazil, is ranked #2 with > US$750m in 2021. Therefore, accounts for 5.0% - 10.0% of eCommerce net sales in this category. The top stores are, and

Is there an Alibaba for Brazil? ›

The launch of the Brazilian Pavilion in opens a new chapter in the history of this successful and long-term partnership. Since June 2022,, as a B2B platform, has opened a general trade import cooperation project with Brazilian suppliers - Global Sale Alibaba Fulfilment Service.

Does Brazil have Etsy? ›

Dubbed the “Etsy of Brazil,” Elo7 launched in 2008 as a marketplace for handmade and custom merchandise. The marketplace has 1.9 million active buyers, 56,000 active sellers and approximately 8 million items for sale—the majority of which are made to order.

Does Alibaba operate in Brazil? ›

BEIJING — Alibaba' s logistics arm Cainiao announced Monday the opening of its Latin American headquarters in Sao Paulo, Brazil. The expansion comes as China's retail growth slows — Alibaba, for the first time, didn't release total sales for its flagship Singles' Day shopping festival that ended Friday.

How many Brazilians shop online? ›

Almost 46 million people shopped online at least once in Brazil during 2021, almost seven percent more than the 43 million unique online shoppers registered a year earlier.
Number of unique online shoppers in Brazil from 2018 to 2021 (in millions)
CharacteristicDigital buyers in millions
3 more rows
Mar 31, 2022


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